A symbol of globalisation, they are mainly produced in Asia and Europe, with cotton from Asia or Africa – but they pose serious environmental problems due both to the cultivation of cotton (a very thirsty plant) and the journeys it makes (one and a half times around the world before reaching your wardrobe). Today jeans are everywhere, worn by workers as well as by heads of state. On the other side of the Atlantic, they began to weave a similar sturdy material, but made of cotton: this was the birth of modern denim, popularised the world over by Levi Strauss. He had the idea of using a well-known fabric from the south of France that had made the fortunes of merchants in the city of Nîmes: a ‘Nîmes’ material, woven from wool and silk, solid and easy to repair, which had been used until then for socks or sheets.ġ892, at the heart of the Cévennes: the first jeans were born. He was looking for ways to provide them with hardwearing trousers, suitable for construction work. From his workshop, tailor Célestin Tuffery saw workers from all over France arriving to build the railway near his home.
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