It did deals enabling HBO programming to be ingested by several channel stores run by Amazon, Apple, Roku and others. Before its acquisition by AT&T, Time Warner made a number of moves to increase the digital footprint of HBO as cord-cutting started to loom larger. The companies at the time were willing to trade off access to their data for broad reach. In the initial phase of the streaming era years ago, offerings like HBO Now, Starz, Showtime and CBS All Access saw strong growth via Amazon Channels because of the tech giant’s scale. At $15, the ad-free service is at the high end of the streaming market. In June, HBO Max added a $10 version with advertising and also launched in 39 countries. AT&T will report its next quarterly numbers in October. The company’s guidance of 70 million to 73 million global subscribers is not changing as a result of the Amazon situation. AT&T, after initially breaking out the number of current HBO subscribers who activated their access to HBO Max, now reports the linear and streaming numbers as a single figure. In the quarter that ended June 30, HBO and HBO Max together reported 47 million subscribers in the U.S. Regulatory Clearance, Deal Closing Anticipated By Mid-2022 Discovery-WarnerMedia Merger Gets European Commission Green Light U.S.
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